OUR MISSION

OUR MISSION

We are a small nonprofit foundation with a big ambition:
to reduce mosquito-borne disease in poor communities of Africa.

postpreviewefficacyBy some estimates, over 200 million cases of such diseases affect those communities each year, including malaria, dengue fever, leishmaniasis, onchocerciasis, yellow fever, lymphatic filariasis, and chikungunya.

Annually, these and other illnesses spread by biting arthropods could cause more than 600,000 deaths, 7,000,000 disabilities and $20 billion in lost income.

See infographic >

Our Mission

The Foundation’s goal is to reduce mosquito-borne disease in the poorest communities of Africa by distributing, on a non-profit basis, a high-efficacy repellent lotion called NO MO.

Our Vision

NO MO will be widely distributed to disease-endemic countries in Africa as a protective shield against diseases like malaria and dengue.

Our Plan

Our plan is to distribute the repellent below cost in disease endemic countries in Africa.

To make this public health product affordable to the poor, the Foundation will ship it by ocean freight to ports of entry in each targeted country. There, a Master Distributor (MD) will receive the product below cost, pay for any customs duties, and begin distribution of the product to other distributors or vendors.  Represented by its manager in Ghana, the Foundation will negotiate low margins (approximately 10%) with each MD during the product’s introductory phase (18 to 24 months) and encourage those distributors to negotiate the same consideration from retail vendors as a public health contribution to their customers.

“After personally experiencing the potency of NO MO, which far exceeds any other insect repellent I have ever used, I convinced the board members of our company to invest in making this product readily available in Ghana as our contribution to reducing the burden of malaria.”

Yaw Antwi-Dadzie, MD. Precision DX. Ghana

ourmissionpicMDs will oversee the product’s distribution to remote rural areas by hundreds of Independent Social Marketers.  Connected to the MD in each country by their cell phone and the internet, these independent entrepreneurs will use bicycles, motorcycles, motorized canoes etc. to help us deliver millions of liters of this public health tool to the rural areas where it is most needed. Because repellents, and their ability to prevent disease transmission, are largely unknown to most Africans, live demonstrations and traditional print and broadcast media will be employed to raise product awareness during this introduction. In the context of challenging economic circumstances and rising unemployment in many countries of Sub-Saharan Africa, it is important for the Foundation to deliver a small, affordable size, repellent package (17 ml) that’s within the reach of villagers who have little disposable income.  This package, good for 7 to 8 days of personal coverage, is priced at US $0.65 to the distributor (port of entry Ghana), as opposed to the larger 170 ml bottle, which is priced at US $2.85.  Mostly, it is the smaller package that is used in product demonstrations in cities, towns and villages.  However, experience teaches that many consumers – once they try the smaller pouch – will often reorder the larger size bottle, whose cost for daily skin coverage with the lotion is less than half the cost of the smaller package.  It is this example of choice by African villagers, moving to the larger size container to lower their overall cost of protection, which will allow NO MO to gain wider acceptance as a disease reduction tool throughout Africa.

“I have sold many health commodities in my career as a salesman. I’ve never experienced this level of positive feedback from consumers. Without prompting, customers willingly spread the news of the effectiveness of NO MO. It’s amazing!”

— David Tenobi, sales officer, Precision DX, Ghana

Already distributing in Ghana, the NO MO Foundation will register NO MO and begin distribution in Nigeria, Kenya, Tanzania and Uganda in 2017.


Delivering any public health product on the broken roads of Africa has a high fixed cost, and that cost has to be paid by someone. Because commercial distributors already have the warehouses, trucks and personnel in place, it makes sense to use them for this task and let them get compensation for that service with a fair margin of profit.

SUPPORT OUR EFFORTS

Your donations, along with royalties from licensing NO MO,
will support the distribution of NO MO, below cost,
to disease-endemic countries in Africa.

Giving Women Economic Opportunities

Our intention is to involve women as Independent Social Marketers of the product to provide them with the opportunity to generate income and gain entrepreneurial skills. Our work with Healthkeepers Ghana exemplifies this intention.

Production in Africa

If we find a reliable manufacturing facility in Africa (steady supply of electricity, appropriate equipment), NO MO might someday be produced there.  This circumstance could reduce production costs and offer economic opportunity for the region.

Collaboration

The NO MO Foundation is seeking collaborations with other non-profits and NGO’s to subsidize distribution of the product to those who need it most: the poor. If you are interested in a collaboration, or can connect us with people who are interested in the same goal, please contact us.

Monitoring the Impact

We value research on the impact the repellent has on disease reduction. We are encouraging the establishment of field trials to monitor the effectiveness of the repellent in Africa. If you are curious about this possibility, please contact Sam Darling.

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